We believe in small bets, long operating horizons, bad jokes.
Most things we start will not work. That's the point of the name. The ones that do work tend to run long — Snooze City ran nine years before we sold it in 2024, and Snooze Belval is still open since 2017. That's the pattern.
This isn't a fund. There are no LPs. Some projects I run day-to-day; others I hold a stake in and stay out of the way. Either way, we can move fast, hold forever, and say no in a single sentence instead of three meetings.
If you're building something weird, operational, or hands-dirty — that's the shape we're looking for.
Reply within 7 days or not at all. No warm intro required. Prefer a one-page memo to a deck. If you're building something operational, local, or hands-dirty — we want to hear about it.